London-based digital product group Studio Graphene will expand into Ireland through an integration deal with Tribe Digital.
Studio Graphene, which specialises in building AI-native products for companies, will expand its reach to Irish market for the first time.
The company will also bolster its offering by blending its product engineering expertise with Tribe’s specialism in user experience and design.
Tribe founder Eoin McKenna will take on a lead role at Studio Graphene.
“We are excited to bring Eoin into the Studio Graphene fold. Far from an aggressive growth strategy, this is all about alignment and complementary offerings, meaning we can better serve clients and broaden our reach,” said Ritam Gandhi, founder and director of Studio Graphene.
“With Tribe on our team, we’re strengthening parts of the delivery lifecycle we haven’t historically focused on as heavily, adding complementary design expertise and a stronger focus on the experiential layer. Combined with our product design, engineering, AI and platform work, this creates a more complete end-to-end offering.”
McKenna added: “Joining Studio Graphene felt like a natural step. There is a clear alignment in cultures, standards and ethos.
“This is an opportunity to build on that and connect what Studio Graphene does with a broader product capability, while supporting clients in Ireland and across Europe.”
